Paisley Park Announces New Executive Director and Development Partners

 In All, Estate News, Paisley Park

Original Artwork by Nationally-acclaimed artist, Michael Birawer

The Prince Estate is proud to announce new developments in the organizational structure and operations of Prince’s Paisley Park. The Prince Estate has hired Alan Seiffert as Paisley Park’s new Executive Director, beginning October 1, 2019. The Prince Estate has also engaged two leading entertainment development companies, MR-ProFun and Mycotoo, to enhance the overall experience for guests touring Paisley Park, Prince’s renowned estate and creative sanctuary.

Seiffert joins Paisley Park from the New York City-based Midnight Blue Management where he served as President. Seiffert has a wealth of management experience in media and entertainment, most recently focused on live events including Black Girls Rock! Festival, the KPOP Ball Music Festival, and the BET Experience at LA Live. He has previously held senior positions at Viacom, NBC Universal, the National Basketball Association, and FOX Television. Seiffert holds a Juris Doctor from the University of Michigan Law School, an M.A. in Arts Administration from New York University, and a B.A. from California State University, Northridge.

“As an experienced entertainment executive, live event producer and brand builder, Alan Seiffert’s exemplary business and artistic IQ—coupled with his lifelong enthusiasm for Prince—uniquely qualifies him to serve as Executive Director”, say representatives of the Prince Estate. “We look forward to advancing the strategic and long-term operational goals of Paisley Park under Alan’s stewardship.”

“I am thrilled to join the Paisley Park family, and to build upon the amazing legacy that is Prince”, Seiffert said. “Just as it was for Prince, Paisley Park is more than a building or place—it is a creative laboratory, performance studio, and innovative space offering future generations the chance to create and share their work. I am honored to help bring Prince’s vision to life.”

Paisley Park has also enlisted two of the world’s leading companies in the cultural attractions industry, Mycotoo and MR-ProFun to assist in authentically carrying out Prince’s vision for Paisley Park. Mycotoo is a world-class firm with expertise in entertainment experience design. They were part of the creative force behind the sensational “West World” experience at 2018 SXSW and have worked with Universal Studios and Lionsgate and designed attractions for Dubai Parks and Resorts. MR-ProFun is a worldwide leader in consulting and management services for the attractions industry. They have worked in such diverse attractions as the Rock N Roll Hall of Fame, Warner Bros. Studio Tour, Ferrari World, and the NBA Playzone. Through experiential design and operational expertise, Mycotoo and MR-ProFun will help fulfill the Prince Estate’s commitment to the continued growth and development of Paisley Park by providing unprecedented, one of a kind guest experiences.

Paisley Park is located at 7801 Audubon Road, Chanhassen, Minnesota, approximately 30 minutes outside of Minneapolis. For more information about Paisley Park, visit

Check out a 3D model of Paisley Park

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